Project

XBOX - Teasers

Category

Cinematographer

Director

Clients

Microsoft

215McCann

Synopsis

The task involved developing content to generate anticipation for the upcoming XBOX console release, with the specific instruction not to showcase the product or utilize gameplay footage. 

Refresh

After the success of the spots we were asked to refresh the proejct using gameplay.  We kept the bones of the original spots and sifted through footage of some unreleased gameplay to help tease some new titles as well as the console.